Born This Way Foundation: Lady Gaga’s Born This Way Foundation Launches Largest “#BeKind21” Campaign to Date

More than 400 nonprofit organizations, businesses, school districts, and communities team up for the annual challenge that encourages kindness to ourselves and others around the world throughout 21 days in September

NEW YORK — September 1, 2021 – Today, Born This Way Foundation, co-founded by Lady Gaga and her mother Cynthia Germanotta, announced the launch of its #BeKind21 campaign in collaboration with Oreo, GivingTuesday, Chicago Public Schools, Indeed, The city of Las Vegas, The City of San Diego, District of Columbia Government, Deloitte, DonorsChoose, Brightline, Conagra Brands, VolunteerMatch, Black Girls Vote, and hundreds more. #BeKind21 is a movement that calls on the public to practice an act of kindness each day from September 1st to September 21st to build kinder, more connected communities…

“Mighty Kind is thrilled to be partnering with Born This Way Foundation for another #BeKind21 movement where we can come together and be intentional about our kind acts. Let’s move past the performative and work to #radicalizekindness by truly connecting with those in our communities as serving as friends, neighbors, advocates, and allies,” said Nadine Fonseca, Co-Founder + CEO, Mighty Kind.